Posted by: admin in BLOG UNTAGGED  on Sep 3, 2010

Randy and Alex presented several great ideas to grow your business.  Click Here to Listen to it

Posted by: webmaster in BLOG UNTAGGED  on Sep 2, 2010

Yes - you are accurate.  Addzzoo does not perform SEO ( Search Engine Optimization) for the simple reason that we never works the client's own website - we don't evr even touch it.

In any event, if you read the 10 points that this SEO expert says he learned while performing SEO for his clients, you will easily see the applicability to the work that CDs and Adzzoo performs.

#1 is a no-brainer

#2 lokk at the people I highlighted. We need them too and that is why Adzzoo hired them!

#3 I like what Randy Rosler says - "we are  match makers" - we put together businesses with the people searching for what they have to offer.

#4 We do not have to know the tools because Adzzoo does it for the clients and the CDs

#5 Amen - Leave it to the Adzzoo experts.

#6 Our sentiments exactly.

#7 - #10 I'll leave these for someone else to comment on.

 - AW

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http://www.poweredbysearch.com/10-lessons-ive-learned-from-my-seo-career/

1. Manage clients’ expectations from the start.

Key rule. Accountability is a severe request in our industry and a good SEO company should never guarantee ranking, but emphasize on competition for keywords. Set out realistic goals with your clients with estimated time lines for achieving results.

2. An SEO Company Needs These People

Web Designer : Someone who can integrate a blog on a website, implement an urgent 301 redirect, add and design a call-to-action on the homepage – a talented web designer who understands SEO principles, creates eye-catching designs and has an irrefutable QA process can make a huge difference.

Link Builder : A person who can add value to a client’s website by building high page-rank, quality links to their website and their local maps listing.

Content Writer : Whether it’s for website content, articles or white paper projects, it’s crucial to have someone on board with writing skills. A wicked writer may be a key player in turning traffic into conversions.

CRM software (not exactly a person, but a relationship is built for sure) : Did you call so and so? Was this task completed? Who is this assigned to? Has this been sent yet? Organizing your campaigns’ Five W’s, Two H’s and a D through a project management system can keep you up – to – date, on track and even lower blood pressure. Try out a checklist system such as Active Collab or a project management system like Quickbase.

Posted by: webmaster in BLOG UNTAGGED  on Sep 2, 2010

What do you do when you come across a real objection? Here are four methods you can employ to address an objection:

1. You can deny it.
2. You can admit it.
3. You can explain it.
4. You can reverse it.

See details in full explanation at http://www.manta.com/sales/overcome_objections_pt3

Posted by: webmaster in BLOG UNTAGGED  on Sep 2, 2010

SMS case study - Carrabba's Italian Grill

By Giselle Tsirulnik

September 2, 2010

Carrabba's SMS campaign

Name and city and state of marketer
Carrabba’s Italian Grill, Tampa, FL

Campaign/program name
SMS Text Campaign test

Duration
Four week campaign

Common short code and keywords used
Consumers were asked to text the keyword AMICI to short code 82672. Carrabba’s customer appreciation group is called the Amici Club so this program was an extension of that.

Objective 
The first objective was to expand Carrabba’s Orlando test to the Tampa market so the brand could promote to multiple customer touch points at a time of the day when consumers are most likely to be influenced.

Additionally,

Posted by: ckblay in Mobile Marketing , coaches corner on Sep 2, 2010

Question for the Coach: Please send ideas on how a political race could use our mobile texting. Thanks...deadline is 9/3 11:00 am EST Carolyn Blalock This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Asked by Carolyn Blalock

Posted by: ckblay in Webinars , coaches corner on Sep 2, 2010

Question for the Coach: If we had these sales pitches on CD's, we could listen to them over and over while driving in our cars, etc...I'd pay for one too! Terrell's pitch today was perfect, and I want to be able to hear it. Thanks for all you do! Carolyn Blalock This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Asked by Carolyn Blalock

Posted by: webmaster in BLOG UNTAGGED  on Sep 2, 2010

This is a high level, sophisticated presentation, but if you look at it from the point of view of asking a CD about the Adzzoo program, most of the questions can be answered easily.

From a longer blog post at http://www.billhartzer.com/pages/44-questions-to-ask-your-search-engine-optimization-company/?utm_source=feedburner#038;utm_medium=feed&utm_campaign=Feed%3A%20BillHartzer%20%28Bill%20Hartzer%29&utm_content=Google%20Reader   -AW

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1. What type of search engine optimization techniques do you use to achieve search engine rankings?
2. What type of risk is involved with your method of search engine optimization?
3. What will happen if our relationship is dissolved?
4. Can you show me examples of past work?
5. What was the client’s ROI of their search engine optimization efforts?
6. Can you give me references? Can I talk to one or more of your current search engine optimization clients?
7. What type of volume increase in traffic is reasonable to expect from search engine optimization?
8. How long until I start to see results?
9. What would you expect from OUR end to aid your work?
10. What were some of your top search ranking achievements?
11. 
    
    Read more

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Posted by: webmaster in BLOG UNTAGGED  on Sep 1, 2010

Top 6 Reasons to Run a Text Message Marketing Campaign 

 Including text messaging in your marketing strategy is a powerful way to reach your audience and can have huge rewards.  Here are the top 6 reasons why:

1.    SMS usage is surpassing email usage globally at an astonishing rate.   Text messaging is no longer just a “Gen-Y” phenomenon but has grown in usage across generations.

2.    In comparison to traditional print advertising, SMS is far more cost effective and has been shown to be 10 times more effective than normal print ads and 5 times more effective than standard snail mail.

3.   Unlike traditional print, radio, or television ads, responses to SMS campaigns can be tracked with pinpoint accuracy.  A mobile campaign ensures that advertisers have 100% control over messaging, targeting, testing and reporting.  And if you’ve dabbled in direct marketing before, then you know that these four components of running a successful campaign can strain even the biggest advertising budgets.

4.    

Posted by: webmaster in BLOG UNTAGGED  on Sep 1, 2010

Thank you Gary Wood - AW

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Mobile Text marketing prospecting and texting ideas

Mr. Business owner:

1. How’s business?
2. If I could show you how to get more of your old customers and a ton of new ones to come in here would that help?
3. Do you have a cell phone!
4. Do you ever text anyone? (Show stats..from mobile brochure)
5. Do you have a “fixed overhead here each month? (use my golf course example)
6. Would being on the first page of Google and Facebook be pretty exciting?
7. Are there any businesses in town you would like to make residual income on?
8. Your business needs to be “where the traffic and eyes are”   is yours?
9. Is it worth it to find out how these new technologies can drive customers into your store? If yes..ask permission to send them 90 second video link ( get their cards, send it, then follow up the next day..)
10. Here are some industry specific ideas:

Posted by: webmaster in BLOG UNTAGGED  on Sep 1, 2010

The following is a transcription of a 30 minute training presented by Bill Anderton to Eric Rodin IMD and his team on 8/27/10. - AW

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Eric: Folks, we are blessed to have Mr. Bill Anderton on the call with us today. Mr. Anderton, if you don’t know, has had a very extinguished career. He was one the original founders over there at AL Williams. And is really one of the main, main visionaries, the father of Scott and Kevin Anderton. And he’s really engaged here in building AdzZoo for the long term. Bill has honored us today, and going over some techniques that he used to build one of the largest organizations not only in AL Williams, but in marketing in general that has been able to pay him an income that created wealth for his family that still pays him a check today, even after he retired twenty years ago.

So, Bill, we talked earlier today about some of the things you were talking about. And I know you’ve got an agenda that you’re bringing to the table with accountability for people. And I just want to, if you would talk on that subject, or relate anything you’d like to the field here. This call is all about people that are already on the team. Getting them engaged, and moving them forward. And I know you’re on a limited time structure this morning.  So we wanted to maximize that right from the get go. Bill, I’d like to turn the call over to you.

Bill: Okay, Eric. Thank you a lot. You know,

Posted by: webmaster in BLOG UNTAGGED  on Sep 1, 2010

Check your facts on mobile: NBC and ChaCha team up

Posted: 01 Sep 2010 02:35 AM PDT

FCU: Fact Checker’s Unit was a 2008 short comedy film with a fantastic premise: two overzealous fact checkers for a magazine break into Bill Murray’s house to determine whether or not it’s true that he loves milk. NBC studios have turned that short movie into a digital series of the same name – and it has teamed up with “mobile answering” service ChaCha to provide users with information about the show.

What’s the story?

Posted by: webmaster in BLOG UNTAGGED  on Sep 1, 2010

Shakey’s Pizza Parlor claims 10pc conversion in mobile coupon campaign

Posted By Peter Finocchiaro On August 31, 2010

Restaurant chain Shakey’s Pizza Parlor achieved a 10 percent conversion rate on a one-day mobile coupon offer it sent out to opted-in consumers.

Shakey’s has been working to create a database with consumers’ mobile phone numbers by urging them to opt-in via several marketing channels. It then pushed out one-day-only mobile coupons to customers who opted-in and significantly boosted foot traffic to its locations.

“Shakey’s primary goal has been couponing and driving in-store traffic, which they have been very successful with,” said Dan Lansman, senior vice president at Options Media, Boca Raton, FL. “As they have built this database, they can use it for sweepstakes and surveys.”

Options Media Group ^[2] managed the SMS campaign for Shakey’s.

This was Shakey’s ^[3] first mobile initiative.

The campaign
Shakey’s promoted its opt-in SMS program through a number of marketing channels, including

Posted by: webmaster in BLOG UNTAGGED  on Aug 31, 2010

Advantage of the Adzzoo Engage Coaching program

An estimated 60 to 70% of the businesses that initiate a do it yourself text program will drop the service after 3 months. This is due to the lack of time they have to effectively promote consumer opt-in and to develop effective promotions.

Posted by: merchantsfirst in selling ads , recruiting , coaches corner on Aug 31, 2010

Question for the Coach: I'm looking for someone else in Florida... Anyone out here?

Asked by Krista

Posted by: MARKETMAN in selling ads , coaches corner on Aug 31, 2010

Question for the Coach: I need to cancel my membershiip for now. Will rejoin later.How do I do it?

Asked by RODNEY DUNN

Posted by: webmaster in BLOG UNTAGGED  on Aug 29, 2010

Here is the current Spyfu.com list.

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 1 purchase structured settlements $53.91
2 dui phoenix arizona $53.90
3 loan consolidation student loans $53.34
4 online life assurance quotes $53.32
5 tax attorneys los angeles $52.76
6 get auto insurance online $52.72
7 cheap life assurance quote $52.63
8 accident no win no fee $52.38
9 tampa dui lawyers $52.27
10 public liability insurance online $51.84

Posted by: webmaster in BLOG UNTAGGED  on Aug 27, 2010

Wow! Great success from a day's work! An email from Mark Rosenthal to Randy Rosler in NY - AW

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From: Mark Rosenthal

Date: Thu, Aug 26, 2010

To: Randy Rosler

Hey Randy,

Got home at 10:30 so I had a 13 hour day in Queens.  Here is a summary of the day. 

Ended up meeting with 8 contacts (out of 12..the others are rescheduled for Tuesday when I follow up and get the paperwork from the others). 

I was able to sell 2 campaigns (one 12 month 20 mile prepaid for $6,000 and one 5 mile monthly for $250). 

I feel pretty good that I will be able to close on an auto driving school ($400/month) and a pizza restaurant ($250/month) next week.  The $250 monthly campaign is going to sign up as a CD also and already has another campaign sale lined up. 

I have 2 CD's from Queens that will be signing up in early Sept. with marketing backgrounds who will be assisting me in closing the large volume of warm leads that are and will be coming. 

I will be signing another  2 CD's who are very connected to various businesses in Queens and will be providing me leads but will not involved in selling. 

There is a good possibility that I will be signing up another referring CD who is an accountant and has lots of small business clients (He will eventually have his own campaign). 

Finally, I have a realtor who I'm hoping to close on a  5 mile 12 month prepaid for $4,900. 

I'm looking at a 100% success rate and I owe it all to Jeshua and Christine and the magic of warm leads.

Mark

Posted by: webmaster in BLOG UNTAGGED  on Aug 27, 2010

What a great article from the folks at SEO Book.  Yes it is about SEO but in truth it is also what we do at Adzzoo.

I have often talked about how the doctor can poke his patients and ask " "Does this hurt?"  "Does this ?" and at the end of the exam gives us a prescription and we say thank you - for everything including the pokes that hurt.

Here is another converssation along the same lines that includes detailed instructions on what to do and how. - AW

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http://www.seobook.com/selling-seo-services-consultative-selling

Selling SEO Services: A Consultative Approach

Aug  26

Does the thought of selling fill you with dread?

If you see yourself as a technologist, or marketer, then selling may not come easy to you. But we all need to sell something, even if it is just our opinion! If you're a consultant of any description, it comes with the territory.

So it pays to know a few techniques. Luckily, sales isn't something you have to be born to do - it

Posted by: Lamar in BLOG UNTAGGED  on Aug 25, 2010

Searched Google for "text message marketing"

Top organic listing is:  http://www.boomtext.com/

http://www.boomtext.com/whatwedo/ for under $1000 a year, but wait what does the rest of it cost???

Posted by: webmaster in BLOG UNTAGGED  on Aug 25, 2010

Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year

Joseph Tartakoff @josephtartakoff

Local online researcher Borrell Associates is revising its forecast upwards for how much advertisers will spend on local online ads next year; the company says it now expects local online ad spending to jump 18 percent in 2011 to $16.1 billion—a figure it had previously said the market would achieve in 2012.

Overall, Borrell Associates expects online ad spending to