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| Jaguar taps SMS for XJ test-drive offer |
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Posted by: admin in BLOG UNTAGGED on Apr 11, 2011
 [1] Jaguar roars
Automaker Jaguar is using SMS to offer test-drives to customers while promoting the new 2011 Jaguar XJ.
Customers receive a short message that offers a chance to drive a 2011 Jaguar. There is link inside the text message that leads to a mobile Web page with more information and videos. undefined Read more
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| Local Product Availability on Google Place Pages. |
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Posted by: admin in BLOG UNTAGGED on Apr 8, 2011
If you've ever spent your Saturday calling different stores or driving around town in search of one specific product, then it probably occurred to you that there must be a better way. Today we're announcing Local Product Availability on Google Place Pages (click read more) |
| Body Language and Persuasion: A Scientific Approach |
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Posted by: admin in BLOG UNTAGGED on Apr 8, 2011 By Noah Goldstein, Ph.D.
(click read more) |
| Notice to Google advertisers: |
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Posted by: admin in BLOG UNTAGGED on Apr 6, 2011 As of 2/1/11 Google requires that you receive, from the consultant or agency that manages your Google Adwords campaigns, a report that includes "... data on AdWords costs, clicks, and impressions ....* ". If you have not yet received an explanation of what reports you should be getting, on a regular basis, simply contact us and we will answer all of your questions.
Sincerely, Alex Weiss
* "Google third parties who provide any level of cost and performance reporting today should make AdWords cost and performance information easily accessible to their advertiser clients and available at the same level of detail as other reporting information." (source: https://adwords.google.com/support/select/professionals/bin/answer.py?hl=en&answer=152979 )
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| 5 Ways to Prepare & Be an E-Learning Winner |
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Posted by: admin in BLOG UNTAGGED on Mar 29, 2011 Even though this article is not about online line advertising nor about selling, the 5 "Steps to Being a Winnner" presented resonated with me as an approach to growing a business. AW ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I just got back from the Learning Solutions Conference in Orlando. Like always, it was great getting to meet so many blog readers. I truly appreciate the enthusiasm and kind feedback. At the close of the conference, I participated in a panel presentation with some really smart people (not sure how I got invited). If you’re not familiar with them I included links to their sites below. We each had to present a “big idea.” For my part, I decided to present on how to get better at building elearning courses. It’s a subject asked about frequently through the blog. For those who didn’t get to go to the conference, here’s my presentation on 5 Ways to Prepare & Be a Winner. (click read more) |
| Your price is too high |
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Posted by: admin in BLOG UNTAGGED on Mar 29, 2011 We've all heard it, "Your price is too high. I can get it cheaper from your competitor down the street."
The prospect misrepresents your competitor's pricing. In other words, they tell you that your competitor's price is cheaper when it really isn't. The 'same stuff' isn't available. It may be cheaper but the competitor cannot meet the prospective buyer's deliver time. It is NOT the 'same stuff'. If the salesperson does not successfully educate the customer on how their competitor's stuff is different from their own - then guess what - (click read more) |
| Observations on How Ad Position Impacts CTR, Conversion Rate and CPA |
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Posted by: admin in BLOG UNTAGGED on Mar 29, 2011 What's Your Favorite Position?About 20 years before the birth of the Internet, Avis Rental Car had a popular slogan: "We're number two. We try harder". Fast-forwarding to today, some might say that in pay per click marketing, when your ad is not in the top positions of the paid search engines, you really do have to try harder to attract that qualified visitor and make the sale. In fact, we can see by some of the lofty bid prices on popular keywords that many marketers are willing to pay a healthy premium to show as number one. But do the top positions bring the most cost effective results? With the addition of Microsoft adCenter and Yahoo's new search marketing interface - "Panama", and Google's already robust pay per click campaign management interface, marketer's now have unprecedented control over a multitude of campaign factors. The days of campaign success relying solely on good bid management are |
| AdzZoo Launches in Canada |
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Posted by: admin in BLOG UNTAGGED on Mar 23, 2011 Here Comes Canada! We pushed back the launch from last week for additional testing and we are now ready to go. The new order forms are already finalized and the new CD signups are about ready to launch. Let's get ready to expand your AdzZoo business to Canada! (per AdzZoo Compliance - 3/22/11) |
| 5 Closing Questions You Must Be Asking |
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Posted by: admin in BLOG UNTAGGED on Mar 22, 2011 5 Closing Questions You Must Be AskingTaken from my new book, "The Ultimate Book of Phone Scripts"I get a lot of ezine topic requests each week, and the majority of them are requests for different questioning techniques to use during the qualification stage. I'm glad to see these requests because it means people understand the importance of identifying and then spending time with buyers.I've written many articles over the years that address these kinds of questions, and if you've missed any of them I encourage you to visit my blog here. Recently, however, I got a request for questions that could be used during the close or presentation stage. That was a good question, and I'm going to cover 5 of my favorites right now. These questions will vary from taking a prospect's pulse to see if they are with you, to finding out if a benefit you just listed would work for them, all the way to a trial close. All of these questions are crucial to ask during the close, and after you read them I encourage you to put these into your closing scripts and outlines. They will give you the feedback you'll need (and don't get because you're not in front of your prospect) to close the sale. To get the most benefit from them, begin using them today: #1 After giving any part of your presentation, you should ask, "Are you with me so far?" You can vary this with, "How does that sound?" Or, "Do you see what I mean?" and, "Does that make sense?" Always listen carefully to not only what they say, but to how they say it. And always allow a few seconds after they respond to give them time to add something else. |
| When SEO pros advise PPC |
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Posted by: webmaster in BLOG UNTAGGED on Mar 17, 2011 Top 4 Reasons to Abandon SEOBY DAVID VOGELPOHL
As an online marketing consultant I’m always preaching the value of SEO, but every now and then a website owner crosses my desk where I advise them to abandon their SEO efforts (cue the boos and hisses). I’ve compiled a list of the reasons I feel justify abandoning your SEO efforts and I hope it leaves you thinking about the value of all of your marketing campaigns and how they fit into your overall strategy.
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| SMS Spam Case |
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Posted by: webmaster in BLOG UNTAGGED on Mar 13, 2011 FTC Files First Large-Scale SMS Spam CasePosted: 11 Mar 2011 01:32 PM PST In the first large-scale filing of its kind, the FTC is suing an alleged spammer accused of sending millions of SMS messages to non-subscribed users. The lawsuit, filed late last month in U.S. District Court for the Central District of California, alleges that the spammer, Phillip Flora, sent millions of unsolicited text messages to consumers advertising loan modification and debt-relief programs. In one 40-day period starting in August of 2009, Flora allegedly sent 5.5 million such messages. In addition, Flora sent millions of unsolicited email messages to consumers promoting his deceptive “SMS marketing services.” Flora then sold the mobile numbers of respondents to |
| Study and results of using texting |
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Posted by: webmaster in BLOG UNTAGGED on Mar 11, 2011 SMS case study - Viquest Wellness CenterMarch 11, 2011 Viquest Wellness Center Name and city and state of marketer Name and city and state of agency or marketing services firm Duration Common short code and keywords used Objective Target audience Strategy |
| AdzZoo is now a BBB member |
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Posted by: webmaster in BLOG UNTAGGED on Mar 4, 2011 http://www.bbb.org/atlanta/business-reviews/internet-services-advertising/adzzoo-in-mcdonough-ga-27289982#bbblogo |
| Visual comparison of Google vs Micorsoft |
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Posted by: webmaster in BLOG UNTAGGED on Mar 4, 2011
GOOGLE VS. BING: WHO WILL DOMINATE SEARCH?Posted by Stan Pugsley March 2, 2011 Yahoo! has called it quits. Ask.com and AOL are fading into obscurity. And two major players for search engine dominance remain in the United States: Google and Bing. Both are backed by deep financial reserves and a strategic imperative to win. We have lined up the strengths and weaknesses in this infographic :
Stan Pugsley is senior director of business intelligence at iCrossing. http://greatfinds.icrossing.com/google-vs-bing-who-will-dominate-search/ |
| Google versus the 'Blip' |
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Posted by: webmaster in BLOG UNTAGGED on Mar 2, 2011 Bing Bigger Than Yahoo Globally;Still a Blip vs. GoogleBing overtook Yahoo globally for the first time in January, and further expanded its lead in February, StatCounter announced today. While Bing hit 4.37 percent and Yahoo dropped to 3.93 percent, Google still dominates worldwide with 89.94 percent of the search engine market share, the web analytics company reported. Google dipped below 90 percent globally for the first time since August 2009. In the U.S., Yahoo is clinging to its lead on Bing (9.74 vs. 9.03 percent), well behind Google's 79.63 percent. Bing powers Yahoo search in the U.S. Canada, Australia, Brazil and Mexico. StatCounter's stats are based on data collected from more than 15 billion page views per month and more than 3 million websites. Posted by Danny Goodwin on March 1, 2011 12:27 PM |
| What do your customers think? |
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Posted by: webmaster in BLOG UNTAGGED on Mar 2, 2011 How To Team Up With Your CustomersBy Brian Tracy
What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, “To make a profit.” But this answer is wrong. The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise. According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your company’s job is to create and keep a customer, and your job is exactly the same. Remember, no matter what your official title is, you are a salesperson for yourself and your company. And the best way to increase your value as a salesperson is to build your customer base. The two most important words to keep in mind in developing a successful customer base are Positioning and Differentiation. Positioning refers to the way your customers think and |
| Cool tool from the past |
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Posted by: webmaster in BLOG UNTAGGED on Mar 2, 2011 You will never again be at a loss for words to use when searching for words to describe your client's business. - AW ~~~~~~~~~~~~~~~~~~~ http://www.youtube.com/watch?v=_Ah7ZWYjxdM&feature=player_embedded#at=29 |
| Online Display Ad Market Reaching $100 Billion Over Next Few Years |
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Posted by: webmaster in BLOG UNTAGGED on Mar 1, 2011 SAN FRANCISCO -(Dow Jones)- The online display advertising market could top $ 100 billion over the next several years and represents "a pretty enormous opportunity" for Internet search giant Google Inc. (GOOG), a company executive said Monday. Neal Mohan, Google's vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt more advertisers to spend more of their budgets online. "We really believe the overall market is at a tipping point," Mohan said during a question-and-answer session at the Morgan Stanley Tech, Media & Telecom Conference in San Francisco. Mohan, who is responsible for Google's display advertising products, noted the global online display ad market is currently estimated at about $20 billion to $ 25 billion. He didn't provide a specific timeframe for his $100 billion forecast. The Mountain View, Calif.-based company last October said its display advertising business hit a $2.5 billion annualized revenue run rate in the third quarter, while its YouTube video site is monetizing more than two billion views per week. Those comments marked the first time Google provided details about the financial performance of its display advertising business and were aimed at quelling Wall Street concerns about the company's aggressive investments. Mohan did not provide an update to those estimates. Mohan declined to comment on YouTube's profitability, but noted that Google continued to innovate with new ways to monetize the video site, including new 'cost per view' ads that are generating "lots of excitement" among advertisers. Shares in Google were up 0.12% at $610.79 in midday trading. -By Scott Morrison; Dow Jones Newswires; 415-765-6118; |
| Another Google algorithm change |
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Posted by: webmaster in BLOG UNTAGGED on Feb 25, 2011 Finding more high-quality sites in search2/24/2011 Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time. |
| How important are consumer reviews? |
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Posted by: webmaster in BLOG UNTAGGED on Feb 25, 2011 Ratings & Reviews: 5 Strategies for Local BusinessesOne of the most cost-effective strategies for instilling consumer confidence in your local business is encouraging online reviews and ratings. For example, 55 percent of U.S. consumers trust a local business more after reading positive online reviews and 67 percent of respondents say they trust online reviews as much as word-of-mouth recommendations, according to a recent survey by BrightLocal.com. When it comes to online promotion, many business owners start by creating a website that describes their location, products, services, and provides contact information. They then distribute this content to search engines and directories. Once these basics are taken care of, they tend to shift their focus to utilizing social media such as Facebook and Twitter to communicate with customers. While these are all key strategies, adding online ratings and reviews is becoming |
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Jaguar taps SMS for ...
[1] Jaguar roars Automaker Jaguar is using SMS to offer test-drives t ... by Laura Bastion
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Local Product Availa ...
If you've ever spent your Saturday calling different stores or driving around ... by Laura Bastion
Readmore... -
Body Language and Pe ...
By Noah Goldstein, Ph.D. Everywhere you look—cable news shows, men’s and women’ ... by Laura Bastion
Readmore...
