Yes - you are accurate.  Addzzoo does not perform SEO ( Search Engine Optimization) for the simple reason that we never works the client's own website - we don't evr even touch it.

In any event, if you read the 10 points that this SEO expert says he learned while performing SEO for his clients, you will easily see the applicability to the work that CDs and Adzzoo performs.

#1 is a no-brainer

#2 lokk at the people I highlighted. We need them too and that is why Adzzoo hired them!

#3 I like what Randy Rosler says - "we are  match makers" - we put together businesses with the people searching for what they have to offer.

#4 We do not have to know the tools because Adzzoo does it for the clients and the CDs

#5 Amen - Leave it to the Adzzoo experts.

#6 Our sentiments exactly.

#7 - #10 I'll leave these for someone else to comment on.

 - AW

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http://www.poweredbysearch.com/10-lessons-ive-learned-from-my-seo-career/

1. Manage clients’ expectations from the start.

Key rule. Accountability is a severe request in our industry and a good SEO company should never guarantee ranking, but emphasize on competition for keywords. Set out realistic goals with your clients with estimated time lines for achieving results.

2. An SEO Company Needs These People

Web Designer : Someone who can integrate a blog on a website, implement an urgent 301 redirect, add and design a call-to-action on the homepage – a talented web designer who understands SEO principles, creates eye-catching designs and has an irrefutable QA process can make a huge difference.

Link Builder : A person who can add value to a client’s website by building high page-rank, quality links to their website and their local maps listing.

Content Writer : Whether it’s for website content, articles or white paper projects, it’s crucial to have someone on board with writing skills. A wicked writer may be a key player in turning traffic into conversions.

CRM software (not exactly a person, but a relationship is built for sure) : Did you call so and so? Was this task completed? Who is this assigned to? Has this been sent yet? Organizing your campaigns’ Five W’s, Two H’s and a D through a project management system can keep you up – to – date, on track and even lower blood pressure. Try out a checklist system such as Active Collab or a project management system like Quickbase.

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What do you do when you come across a real objection? Here are four methods you can employ to address an objection:

1. You can deny it.
2. You can admit it.
3. You can explain it.
4. You can reverse it.

See details in full explanation at http://www.manta.com/sales/overcome_objections_pt3

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SMS case study - Carrabba's Italian Grill

By Giselle Tsirulnik

September 2, 2010

Carrabba's SMS campaign

Name and city and state of marketer
Carrabba’s Italian Grill, Tampa, FL

Campaign/program name
SMS Text Campaign test

Duration
Four week campaign

Common short code and keywords used
Consumers were asked to text the keyword AMICI to short code 82672. Carrabba’s customer appreciation group is called the Amici Club so this program was an extension of that.

Objective 
The first objective was to expand Carrabba’s Orlando test to the Tampa market so the brand could promote to multiple customer touch points at a time of the day when consumers are most likely to be influenced.

Additionally,

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This is a high level, sophisticated presentation, but if you look at it from the point of view of asking a CD about the Adzzoo program, most of the questions can be answered easily.

From a longer blog post at http://www.billhartzer.com/pages/44-questions-to-ask-your-search-engine-optimization-company/?utm_source=feedburner#038;utm_medium=feed&utm_campaign=Feed%3A%20BillHartzer%20%28Bill%20Hartzer%29&utm_content=Google%20Reader   -AW

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1. What type of search engine optimization techniques do you use to achieve search engine rankings?
2. What type of risk is involved with your method of search engine optimization?
3. What will happen if our relationship is dissolved?
4. Can you show me examples of past work?
5. What was the client’s ROI of their search engine optimization efforts?
6. Can you give me references? Can I talk to one or more of your current search engine optimization clients?
7. What type of volume increase in traffic is reasonable to expect from search engine optimization?
8. How long until I start to see results?
9. What would you expect from OUR end to aid your work?
10. What were some of your top search ranking achievements?
11. 
    

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Top 6 Reasons to Run a Text Message Marketing Campaign 

 Including text messaging in your marketing strategy is a powerful way to reach your audience and can have huge rewards.  Here are the top 6 reasons why:

1.    SMS usage is surpassing email usage globally at an astonishing rate.   Text messaging is no longer just a “Gen-Y” phenomenon but has grown in usage across generations.

2.    In comparison to traditional print advertising, SMS is far more cost effective and has been shown to be 10 times more effective than normal print ads and 5 times more effective than standard snail mail.

3.   Unlike traditional print, radio, or television ads, responses to SMS campaigns can be tracked with pinpoint accuracy.  A mobile campaign ensures that advertisers have 100% control over messaging, targeting, testing and reporting.  And if you’ve dabbled in direct marketing before, then you know that these four components of running a successful campaign can strain even the biggest advertising budgets.

4.    

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Thank you Gary Wood - AW

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Mobile Text marketing prospecting and texting ideas

Mr. Business owner:

1. How’s business?
2. If I could show you how to get more of your old customers and a ton of new ones to come in here would that help?
3. Do you have a cell phone!
4. Do you ever text anyone? (Show stats..from mobile brochure)
5. Do you have a “fixed overhead here each month? (use my golf course example)
6. Would being on the first page of Google and Facebook be pretty exciting?
7. Are there any businesses in town you would like to make residual income on?
8. Your business needs to be “where the traffic and eyes are”   is yours?
9. Is it worth it to find out how these new technologies can drive customers into your store? If yes..ask permission to send them 90 second video link ( get their cards, send it, then follow up the next day..)
10. Here are some industry specific ideas:

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The following is a transcription of a 30 minute training presented by Bill Anderton to Eric Rodin IMD and his team on 8/27/10. - AW

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Eric: Folks, we are blessed to have Mr. Bill Anderton on the call with us today. Mr. Anderton, if you don’t know, has had a very extinguished career. He was one the original founders over there at AL Williams. And is really one of the main, main visionaries, the father of Scott and Kevin Anderton. And he’s really engaged here in building AdzZoo for the long term. Bill has honored us today, and going over some techniques that he used to build one of the largest organizations not only in AL Williams, but in marketing in general that has been able to pay him an income that created wealth for his family that still pays him a check today, even after he retired twenty years ago.

So, Bill, we talked earlier today about some of the things you were talking about. And I know you’ve got an agenda that you’re bringing to the table with accountability for people. And I just want to, if you would talk on that subject, or relate anything you’d like to the field here. This call is all about people that are already on the team. Getting them engaged, and moving them forward. And I know you’re on a limited time structure this morning.  So we wanted to maximize that right from the get go. Bill, I’d like to turn the call over to you.

Bill: Okay, Eric. Thank you a lot. You know,

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Check your facts on mobile: NBC and ChaCha team up

Posted: 01 Sep 2010 02:35 AM PDT

FCU: Fact Checker’s Unit was a 2008 short comedy film with a fantastic premise: two overzealous fact checkers for a magazine break into Bill Murray’s house to determine whether or not it’s true that he loves milk. NBC studios have turned that short movie into a digital series of the same name – and it has teamed up with “mobile answering” service ChaCha to provide users with information about the show.

What’s the story?

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Shakey’s Pizza Parlor claims 10pc conversion in mobile coupon campaign

Posted By Peter Finocchiaro On August 31, 2010

Restaurant chain Shakey’s Pizza Parlor achieved a 10 percent conversion rate on a one-day mobile coupon offer it sent out to opted-in consumers.

Shakey’s has been working to create a database with consumers’ mobile phone numbers by urging them to opt-in via several marketing channels. It then pushed out one-day-only mobile coupons to customers who opted-in and significantly boosted foot traffic to its locations.

“Shakey’s primary goal has been couponing and driving in-store traffic, which they have been very successful with,” said Dan Lansman, senior vice president at Options Media, Boca Raton, FL. “As they have built this database, they can use it for sweepstakes and surveys.”

Options Media Group ^[2] managed the SMS campaign for Shakey’s.

This was Shakey’s ^[3] first mobile initiative.

The campaign
Shakey’s promoted its opt-in SMS program through a number of marketing channels, including

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Advantage of the Adzzoo Engage Coaching program

An estimated 60 to 70% of the businesses that initiate a do it yourself text program will drop the service after 3 months. This is due to the lack of time they have to effectively promote consumer opt-in and to develop effective promotions.

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Here is the current Spyfu.com list.

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 1 purchase structured settlements $53.91
2 dui phoenix arizona $53.90
3 loan consolidation student loans $53.34
4 online life assurance quotes $53.32
5 tax attorneys los angeles $52.76
6 get auto insurance online $52.72
7 cheap life assurance quote $52.63
8 accident no win no fee $52.38
9 tampa dui lawyers $52.27
10 public liability insurance online $51.84

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Wow! Great success from a day's work! An email from Mark Rosenthal to Randy Rosler in NY - AW

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From: Mark Rosenthal

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What a great article from the folks at SEO Book.  Yes it is about SEO but in truth it is also what we do at Adzzoo.

I have often talked about how the doctor can poke his patients and ask " "Does this hurt?"  "Does this ?" and at the end of the exam gives us a prescription and we say thank you - for everything including the pokes that hurt.

Here is another converssation along the same lines that includes detailed instructions on what to do and how. - AW

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http://www.seobook.com/selling-seo-services-consultative-selling

Selling SEO Services: A Consultative Approach

Aug  26

Does the thought of selling fill you with dread?

If you see yourself as a technologist, or marketer, then selling may not come easy to you. But we all need to sell something, even if it is just our opinion! If you're a consultant of any description, it comes with the territory.

So it pays to know a few techniques. Luckily, sales isn't something you have to be born to do - it

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Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year

Joseph Tartakoff @josephtartakoff

Local online researcher Borrell Associates is revising its forecast upwards for how much advertisers will spend on local online ads next year; the company says it now expects local online ad spending to jump 18 percent in 2011 to $16.1 billion—a figure it had previously said the market would achieve in 2012.

Overall, Borrell Associates expects online ad spending to

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Overcoming the Price Objection - My Favorite Script

by Mike Brooks, www.MrInsideSales.com

Have you ever been on a close with a prospect who is objecting to your price, even grinding you to lower it, and yet is still on the phone with you?

Have you ever had someone complaining about how your price is too high, about how they can get it cheaper with a competitor, and yet is still not buying from them? Instead, he's still arguing with your price??

If any of these things has happened to you, then I've got the perfect script for you. Use this:

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McDonald’s sponsors Houston Texans’ mobile marketing initiatives

By Dan Butcher

August 19, 2010

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Have you ever wondered where a sponsored ad with Google Adwords is shown and how many people see it?

This is what Google says in their help section (including the phrase ""86%") when you ask the question "Where will my ads appear?" - AW

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Text for pizza

Pizza Hut is no stranger to mobile.

In 2009, the company was one of the first pizza chains to offer both SMS and mobile Web ordering options.

The “Total Mobile Access” service let users text an order to the short code 749488.

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Paul Dilley sent me this email he got from Google this morning.  Google's point of view is amazing! - AW

~~~~~~~~~~~~~~~~~~~~~~~~~

From: "Google AdWords" adwords-noreply@google.com

Date: Aug 17, 2010 10:19 AM

Subject: 5 myths and a reality about Google AdWords

Myth 1: “Online advertising is not for local businesses.”

Actually, research says 89% of people in the US search online for products and services before they make a purchase - even when the purchase is made at a business in their area (1).

What most people don’t know is that with Google AdWords you can set your ads to show only to people in your area whether that’s your city, state, or just your zip code.

Myth 2: “If your business is already on Google; advertising on Google can’t help you.”

Sure, your business may already appear in the natural search results on the left side of the page.

But test it: Does your website appear on the first page of search results?

Does it come up for all possible search terms that your customers may be using when they are looking for what you have to offer?

Even if the answer to both questions is "yes", studies have proven that

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This is from www.perrymarshall.com - AW

~~~~~~~~~~~

"How do I stop procrastinating and just DO the stuff I need to do???"

Let me tell you what I do.

I have an accountability buddy.

Every morning I email or text my friend with a list of the 3 super important things I'm absolutely going to get done today. In the evening I email or text him and confirm that I got them done.

Every evening he

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New CRM Prospecting System Intro Script:

PASSIONATELY!!!  Communication is over 70% Body language and tone of voice!

How are you today?

Maybe you can help me out?

Who would I talk to regarding your company’s current advertising and marketing program?

Bill, how are you today?

Real quick, my name is Mike Hinsvark and I don’t want you to confuse

this call with all the time wasting sales calls I realize you must get.

“I was able to help” xyz copy store in your area”

“I was able” or “we were able” to help them get

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Top 6 Reasons to Run a Text Message Marketing Campaign

 Including text messaging in your marketing strategy is a powerful way to reach your audience and can have huge rewards.  Here are the top 6 reasons why:

1.    SMS usage is surpassing email usage globally at an astonishing rate.   Text messaging is no longer just a “Gen-Y” phenomenon but has grown in usage across generations.

2.    In comparison to traditional print advertising, SMS is far more cost effective and has been shown to be 10 times more effective than normal print ads and 5 times more effective than standard snail mail.

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Mobile Text marketing prospecting and texting ideas

Mr. Business owner:

1.       How’s business?

2.       If I could show you how to get more of your old customers and a ton of new ones to come in here would that help?

3.       Do you have a cell phone!

4.       Do you ever text anyone? (Show stats..from mobile brochure)

5.       Do you have a “fixed overhead here each month? (use my golf course example)

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Question for the Coach: What are the top 10 reasons to use Adzzoo?

Asked by Alex Weiss , Webmaster

Comment (1)

Walgreens sees hockey-stick growth for text alert program

By Mickey Alam Khan

August 13, 2010

BALTIMORE – SMS text alerts are a big hit for Walgreens Co., a $63 billion drugstore chain which puts its 7,500 stores nationwide at the center of all marketing and commerce.

Walgreens has seen tremendous growth in registrations for its prescription SMS alerts in the eight months since the Chicago company began the program. In fact, SMS sign-up is outpacing email, according to a senior executive.

“Both are growing, but text alerts are hockey-sticking (ed. sharp increase in growth) – we weren’t expecting that,” said Abhi Dhar, chief technology officer for ecommerce at Walgreens.

Mr. Dhar was addressing attendees yesterday on the final day of the eTail East show that focused on mobile commerce and social media.

Text is healthy

Walgreens is putting

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The following data is from a a survey of 1000 small businesses. True it is from the UK but my logic tells me that the USA results can't be that different. The bottom line is that SEO is not a valued resource by small business owners. - AW

http://drivingtraffic.com/naked-seo-reveals-that-1-ranking-is-closer-thank-you-think/

Fact number 1: 60% of small business marketers surveyed do not currently invest in SEO

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I thought there were only a few categories that Google did not allow to be used in Adword Campaigns, until I got an email from Adzzoo leader Keith Elgin.  Boy was I wrong. On the other hand keep in mind that we can still use the Adzzoo Engage texting program for ALL types of campaigns. Click on the links below for more details - AW

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Online advertising content guidelines

• Abortion
• Academic aids
• Ad spam techniques
• Adult sexual services
• Alcohol
• "Anti" and violence
• Bulk marketing
• Casinos and gambling
• Copyright
• Counterfeit goods
• Drugs and drug paraphernalia
• Endangered species
• Fake documents
• Fireworks
• Hacking
• Health care and medicines
• Mobile content
• Proper names
• Sensitive issues
• Solicitation of funds
• Tobacco products
• Traffic devices
• Unacceptable business practices
• Underage and non-consensual sexual acts
• Weapons
• Webspam

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This blog post is not for everyone, it's intended for those of you who are technically inclined and have been using the Google Keyword Tool External.

It’s out with the old, in with the new. Google has had the new keyword tool in beta since September 2009, but you were still able to use the old keyword tool. As of September 1, 2010 the old keyword tool will be directing you to the new keyword tool, which will no longer be labeled “beta”.

Go

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Mobile Options

Mobile networks and devices provide a range of ways to reach an audience -- such as text, voice and email. When your team is considering how best to incorporate mobile into its marketing, consider all the major possibilities:

1- Short Message Service (SMS)

SMS is capable of sending minimal, text-based messages to your audience, which can include links to call a phone number or visit a website.

2- Multimedia Message Service (MMS)

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I feel like I am losing my favorite toy! - AW

~~~~~~~~~~

Google To Drop Old Keyword Tool By End Of Month

Aug 10, 2010 at 8:52am ET by Barry Schwartz

The Google AdWords Blog announced they are taking the new keyword tool out of beta. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new one. Now we know when.

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http://www.youtube.com/watch?v=ZobSdEObfi8 

Check out Adzzoo Leader Tim Turbeville at Seau's Restaurant.

He is there every Thursday night at 7pm.

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I do not hear this objection too often but I love the approach- AW

~~~~~~~~~~~~~~~~~~~~~~~

How to Avoid Getting Economy Related Objections

by Mike Brooks, www.MrInsideSales.com 

If you're still getting the "We're just not going to do anything until the economy (settles down or improves, or whatever...), when you are closing the sale and asking for the order, then I've got some good news and bad news for you:

First the good news: After reading this article, and applying the techniques in it, you will virtually eliminate this objection once and for all.

Now the bad news:

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I spoke to Randy and personally verified the results.  This is a Family Resort Hotel in the Catskills (NY). They bought a 6 mo Standard Regional campaign ($450/50 miles) in Feb. - AW

~~~~~~~~~~~~~~~~

Hey Team,

Check out the following activity report for one of my customers.... simply FAN-TASTIC!

1959 visitors "clicked-through" to visit our customers AdzZoo landing page!!

And 1273 people requested Driving Directions to the Villa Roma!!!! 

Of course I'm going to follow-up and call my customer to share the good news, but I wanted to share this with you first.

It's going right into my presentation binder.

In addition,

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Our thanks to Jane on Eric Rodin's team for the following simplified script for your warm market. - AW

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Warm Market Script

Script starts here: “Hello, ____ it’s __________ how are you? How’s the family?

Listen, I just got a job working with a company that helps local business owners bring in new customers, so of course I thought of you.”  

Option #1) “I wanted to send you some information to you on how it works. Should I send it to your email?”

Great let me make sure I have the right email address for you…

____ when do you think you might have a chance to look at the information?

Ok, great, so how about I

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Starting today, if you’re a verified Google Places business owner, you can publicly respond to reviews written by Google Maps users on the Place Page for your business .

If you're concerned about a review that was submitted through Google Maps, click the Flag as inappropriate link found under the review, and submit a report. If the review is in violation of our Google Maps policies, we'll remove it.

If the reviews are coming from third-party sources, you'll have to contact the third-party source to have the information changed. Once the information has been changed, it will be updated on Google soon after the change has been made.

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My wife Eva sent me information about Jessica and wrote just one word - AMAZING!

Now you can stop worrying about what excuse to use and 'Just Do It".

http://www.youtube.com/watch?v=b2IqpPSF9-U&feature=related

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This is from one of my favorite sources for sales training articles, www.brooksgroup.com - AW

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Seven Tips to Make the Perfect Presentation

A successful sales presentation should provide your prospect with precisely the information that’s required to make a decision about whether your offering will solve the problems they’re trying to address. Here are a handful of ways you can do that:

1. Limit your presentation to the problems your prospect is actually facing.

If your product solves a problem that your prospect doesn’t have, don’t bring it up. Instead, focus your time on the pain points you uncovered during the Probe Step.

2. Ask feedback questions.

Questions like “Is this on target?” or “Does this make sense?” can help direct your presentation as you move forward. Be careful not to overuse them, though. When you ask, be willing to adjust to your prospect’s expressed desires as you proceed. If you uncover an unexpected objection,

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