Posted by:
on Sep 15, 2010
Question for the Coach: What is the name of the company who is our partner for mobile marketing?
Asked by Don Cramer, San Diego, CA
Posted by: robbiemendoza
on Sep 12, 2010
Question for the Coach: I have a prospect that just opened a campaign,
Do we have a client category that I can move him to.
I can’t find one, right now I have him on my condidering stage
And I blocked the auto responder but the emails are still going out.
Can anyone enlighten me! I sent an email to adzzoo about this, no answer yet, I'm good with responders, I believe so many things are missing with the system
Asked by Robbie Mendoza
Posted by:
on Sep 5, 2010
Question for the Coach: Trying to understand the text program that we offer to pitch it. If the client has no cell phone number opt ins from his customers how are we starting his campaign? Do we provide the names or to we help him capture his own and then market to them once they have opted in? If so, how do we do that? Do we send the texts? Thanks tina
Asked by Tina, California
Posted by:
on Sep 4, 2010
Question for the Coach: Great question from pizza parlor owner today
Once coupon or offer is redeemed what cancels the coupon so the patron can't use it again during that offer period
Asked by Gary Baumbach CA
Posted by: ckblay
on Sep 2, 2010
Question for the Coach: Please send ideas on how a political race could use our mobile texting. Thanks...deadline is 9/3 11:00 am EST
Carolyn Blalock ckblay@gmail.com
Asked by Carolyn Blalock
Posted by: michaeldmehl
on Aug 12, 2010
Question for the Coach: Hello:
I understand from today's Corporate Conference Call that, effective tomorrow, the field will be able to purchase the Engage Pro program for their own use in demonstrating this new product. I have already purchased it, however, when it was made available just after the National Convention, and was told that I would hear about how to select my keywords, which is the next step in this process. Will they let those of us who have already purchased the Engage Pro program know what we need to do to complete this process?
Thanks...
Michael Mehl
Roseville, CA
Asked by Michael Mehl
Posted by: webmaster
on Jul 19, 2010
Posted on 23 March 2010
Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.
Posted by: jMacMedia
on Jun 15, 2010
Question for the Coach: Just a request for the web designer, can you move the Sign In box to the top of the page so we don't have to scroll down?
Thanks. :)
Asked by Janet MacKenzie
Posted by: webmaster
on Jun 10, 2010
Hewlett-Packard ramping up mobile marketing and commerce initiatives: MMF
Posted By Dan Butcher On June 10, 2010
NEW YORK – At the Mobile Marketing Association’s Mobile Marketing Forum, a Hewlett-Packard Co. executive revealed that the company is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.
The presentation also focused on mobile’s impact on the shopping experience and why HP is ramping up its mobile initiatives: The HP mobile experience is solving customer pain points and removing barriers to closing sales.
“At HP we’re really leading the way on this new engagement shopper marketing—we’re very focused on the in-store experience,” said Tia Newcomer, director of Americas shopper marketing at HP, Palo Alto, CA. “We’re working with industry partners to expand the definition of mobile commerce across the path to purchase and focus on the digital world that mobile falls into.
“Mobile encompasses the entire path to purchase of shopper marketing,” she said. “We are
Posted by: webmaster
on Jun 10, 2010
Target exec: Mobile is not optional for us
Posted By Giselle Tsirulnik On June 10, 2010
NEW YORK – A Target executive talked about how and why the retail giant uses mobile bar codes in all of its 1,740 stores in the United States, during his presentation at the Mobile Marketing Forum.
Target uses mobile bar codes to address three business objectives. It wants to differentiate the customer experience, drive awareness and influence sales.
“Through the use of mobile coupons we are able to meet customers’ needs such as self service, which ultimately leads to customer satisfaction,” said Nathan Maehren, mobile channel manager at Target, St. Paul, MN.
“We have been able to enhance the shopping experience for customers,” he said.
Target first launched its nationwide mobile couponing initiative in March. It lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.
The retail giant claims that
Posted by: webmaster
on Jun 9, 2010
Mobile Commerce Daily - http://www.mobilecommercedaily.com
Rite Aid, NHL’s Blackhawks tap SMS to drive sales: MMA Forum
Posted By Dan Butcher On June 9, 2010
Rite Aid has had success with mobile couponing programs
NEW YORK – Case studies at the Mobile Marketing Association’s Mobile Marketing Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.
With executives from mobile marketing company Vibes Media and mobile service provider/aggregator Sybase 365, the “Building Your Brand Through Mobile Marketing” track featured best practices for brands and publishers. Pharmacy chain Rite Aid tapped Sybase 365 for the mobile Wellness + Loyalty customer relationship management initiative.
“Mobile CRM is coming together with mobile commerce and mobile payments,” said Cameron Franks, senior director of enterprise services at Sybase 365, Dublin, CA. “How do you turn a prospect or an existing customer into a loyal customer, and do it as efficiently as possible to increase profitability?
“You get in touch with customers more cheaply via mobile than
